= Don't want it to be too complicated, simple with the positive images and references to support and life with hand and plant and smiley face
= Would be better if I could ask the target audience what they would want
= Feedback from the worker showed a lot of importance on inspiring quotes, so having this on the outside of the card may be appropriate
CONCEPTS
= 1 Idea that if they wanted to the user could flatten the card and also place this up like a poster
= 2 Idea that the user can turn the card any way they like to choose which side they look at (so two different styles on front and back)
= Could be even more simple, with the back of the card simply a smiley face and a quote?
Practise Cover Sewing
= ends are messy
= in order for them to not come undone each end needs to be gone over back and forth
= this zig zag stitch uses two colours, which means I can incorporate two strong colours within the overall aesthetic of the package for a playful presentation
= The two pieces of card need to be blue tacked together to prevent them from moving when being sewn into
= It's around a cm on each edge that important elements of the design should not bleed into to allow space for the stitching
INSIDE
= A handwritten message would feel more sincere, especially as the first interview showed that the target audience are given too many things (eg. advice) that feels like official government documents
= Message should be like the introduction at the start of the publication, supportive, relaxed, empathic and empowering.
Hey!
You are on the next step of your journey - moving out - which can be both a terrifying and exciting time. I'm here to help you through this journey with a few things you can take with you.
Everything given to you can be used as you like. Maybe you want to put the tapestry on a table, up on your wall, or as a comforter on your bed. You can flip through the book as you travel to your new home, rip out pages to stick on your wall or use it to find support numbers and websites. The options are limitless!
You are a powerful, strong person and you have autonomy over your life. You can become the woman you have always known you are. It's exciting!
Lots of love x
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= It was played around with colour but a black and white aesthetic inside made sense to keep it simple and not draw away too much attention from what is being said
= Having the plant design as the die cut in the sleeve is problematic as it doesn't have a very large area for the design beneath to be seen clearly
= I created the design for this idea anyway and made the faces smaller so that they may be clearer
= I could just die cut the hand as this has a better area to cut, the weight of this cut would just feel off as it is a large item low on the page
= Looking at which colour combinations would work, found that having the alternatives may be interesting for the front and back
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Further Development
= Need for larger surface area for faces beneath to be seen more easily when card is removed fro sleeve
= Tried to use the 3d arrows
= However die cutting these wouldn't look great as getting the whole form into the die cut is what works, whereas with these a section would have to be picked to allow the function of something filling up
= Need to simplify it even more and return to the original idea which works
= Trying too hard to incorporate the visual motifs of the package visual language means the function gets lost
= Could be seen as someone reaching for it which wouldn't feel comforting
= also feels more like someone protecting their own rather than someone supporting it
= Successfully reflects the idea of someone holding it up, therefore sense of support
= Subtle pink gradient works better but it felt bland in colour compared to the visual language of the rest of the package with full bleed colours and lots of symbols and drawings
= Want to keep the colours in the card to the items rather than printing the whole card, as this will keep printing costs low for when it would be mass produced, and as it would have more of a home made card feel if the card is white
= This means they can still put it up on their wall spread flat like a mini poster if they choose
= Colours work with the publication and tapestry and is simple and comforting
PRINTING TEST 1
= Second spread for inside needs to be flipped to ensure it prints the right way round in relation to the outside of the card
= The folding of the paper despite being thin meant each section did not look central, but more towards the crease. Each area needs to be moved slightly further away from the centre to prevent this
= Testing paper was thin so that the inside could be seen from the outside, but this shouldn't be a problem when printing with the thicker card
PRINTING TEST 2
= More centralised, but front could be slightly more towards the spine by around a cm as the card is cut with 1 cm less than an A4 due to the ring bind edge that had to be cut off fro the sketchbook it came from
= Still slightly transparent but not enough for it to be an issue
= Inside is successful
= Finger print marks on back cover from handling it too quickly, fold card after waiting 5 minutes to prevent this
= With the heart on the front as already full rather than stroke, pulling the card out of the cover does not present the function of it filling up as well as it could because the viewer won't notice it as much
= What if the heart was replaced by the smiley face on the card, but the die cut on the cover is of a heart above the face
= This way the heart is not that obvious, and when the card is pulled out the heart fills up and is more obvious
= This also works better in correspondence with tutor feedback, in which the first designs with more elements were said to be more in line with the overall visual language of the package
= Heart on the outside is better as it makes it larger
= May also look strange as a heart smiley face, which isn't visually consistent
= Back of card design can still be this heart but filled up, a reference to the way it will fill up with the function of the card and cover
= This may help the viewer make this connection as well
= TUTOR FEEDBACK
= Heart needs to be symmetrical
= Incorporate the 3D arrow?
= Problem with adding arrow is I'm trying to work it around the design I have in mind for the function of the card and case
= The larger the arrow the better in terms of not distracting away from each element and not making it look messy, but then the arrow head itself becomes too large and interacts too much with the smiley face
= The die cut heart should not show the arrow below, unless it was more like a window to the card rather than a focus on one shape on the card
= As I'm already doing a heart die cut on a the smiley face this could work
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